An adventure company that will rely on Social Media marketing alone. Mad or clever?

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4 Responses

  1. Sound very exciting, and wishing Peter the best of luck with this!

    Interested regarding the ‘no search volume’ point. A tiny bit of keyphrase research reveals a large keyphrase set comprising people search for adventure trips and experiential holidays with a difference.

    Not worth trying to tap into?

  2. Fiona says:

    Let me pass this comment on to Peter and see what he says.

  3. Peter Syme says:

    Hi Claire

    Thanks for the best wishes. I agree there is a large key phrase set in this sector, I use it for my other businesses but it is to large and to vague for this venture. The Key Phrase search for 1000 Mile Journeys is next to nothing. If I do use all the traditional key phrases for this site I would drive volume to the site but conversions would be very low. Certainly in the early years this business will be exceedingly low client numbers maybe as little as 8-20 in a year so no need to drive volume on the web. Obviously such low client numbers does not make the business viable but it is supported by my other businesses. I am very very keen to develop this business working with clients so feedback is essential from both clients who come with us and also those thinking about it.

  4. Aha! I see. Will be interested to follow your ‘1000 mile journey’ 🙂 Have a lovely day, Claire

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