Fitness brand supports Breast Cancer Awareness Month
Scots fitness and lifestyle brand, vivimoss, is supporting Breast Cancer Awareness Month by donating 20% from the sale of their ladies’ hot pink shorts and t-shirts during October.
Founder and designer Lauren Moss will make the donation to support the annual campaign to raise awareness of the disease and the issues surrounding research.
Edinburgh-based Lauren said: “It’s a pleasure to be able to do something to make a difference through our brand and to support such a great cause. And, of course, it’s fabulous to be able to do it with our hot pink tees and shorts as October once again turns PINK.”
Lauren and brand ambassadors Kristie Edwards, a sprinter, decathlete Joe Hobson and elite rugby player Conor Kidner will be supporting the vivimoss breast cancer awareness campaign throughout the month.
vivimoss 20% donation
During October, vivimoss will donate 20% of the sale price from their ladies Freedom shorts. The shorts have made with a high stretch fabric, elasticated drawstring and waistband. They have a small front pocket in the waistband for valuable.
Both the Freedom shorts and the Stay Fresh ladies vest are in a specially created super soft wicking material with a built-in high level of breathability.
Lauren added: “The team and I can’t wait to support this incredible awareness campaign. Just watch out on social media to see what we get up to! It will be a pleasure for our new label to be able to help make a difference.”
Inspired by her love of the outdoors and keeping fit, Lauren Moss decided to leave a successful career in the financial services sector and launch her fitness range, vivimoss, after taking up the demanding pursuit of CrossFit. At the core of the vivimoss brand are the key pre-requisites of simplicity, high quality, well-made, fresh new lifestyle orientated clothing.
Lauren added: “I also wanted to embed in Vivimoss the kind of ethical and green credentials that I would be proud of, and I hope our customers will be proud of too.”
Vivimoss – which means “live or a toast to life” – was founded last summer and is now being stocked by independent stores across the UK.