MUSTO partners epic journey to Antarctic wilds
New Zealand adventurer and photographer Joseph Michael takes the most incredible pictures of fabulous landscapes. For his latest project he set out to create an impressive multimedia art installation in one of the world’s wildest areas, Antarctica.
Joe’s Marine Adventure journey celebrates the unique natural world of Antartica in a stunning cinematic production, working in partnership with outdoor clothing brand MUSTO. The subsequent film will be shown in major cities worldwide.
Joe wanted to capture on film the awe-inspiring beauty and scale of Antarctica and to reveal both the splendour and fragility of nature. In doing so, he required clothing that would perform to the highest level in the harshest of conditions. MUSTO was the ideal brand because their clothing, made with Gore-Tex and Primaloft Gold, is acclaimed as being highly waterproof, windproof and breathable.
The Joseph Michael Expedition, including producer Mark Michel, set sail from Ushuaia, the southernmost city in the world, and crossed the infamous Drake Passage, before travelling 1500km to the eastern coast of the Antarctic Peninsula.
The expedition team used the latest technologies, combined with aerial and underwater filming, to create a multimedia art installation that will be unique for each urban destination.
See the Antarctica video:
MUSTO clothing looks after adventurers
Built on 50 years of engineering cutting-edge performance apparel, MUSTO uses the same fabric technology that protects ocean racers to keep you dry and comfortable in their multi-sport Evolution ranges. MUSTO is also a great choice for every day and active wear. If you enjoy outdoors activities and need to stay warm and dry in wet, cold and harsh conditions then you can rely on the MUSTO Evolution range, including:
MUSTO’s EVOLUTION Arctic Pro Parka is inspired by Arctic explorers and featuring technology tested by elite sailors, the jacket is highly durable, waterproof, windproof and breathable. The shell is constructed of double layered Gore-Tex while the insulation is Primaloft Gold. £850.
Musto Crozier Micro Down Jacket features a superb warmth-to-weight ratio thanks to its quilted down construction. It keeps you warm in cold and windy weather. I like the shaped collar for extra warmth. £199.
The Musto Evolution Spectrum Zip neck fleece can be worn as a mid or outer layer. It boasts anti-pill microfleece fabric for great warmth and also for comfort against the skin. £65.
See more of Joe’s work visit: www.joemichael.co.nz
- This post was written in partnership with MUSTO.