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Ross-shire cycling club win Fuel Club campaign

Written by Fiona

August 31 2017

A Ross-shire cycling club has been selected for an new digital sponsorship programme by protein breakfast brand FUEL10K.

Ben Wyvis Cycle Club (BWCC) is a club for road and off-road riding and it is passionate about youth development and coaching to improve the cycling abilities for all.

FUEL10K is offering £750 in sponsorship to the 120-member club on successful completion of the digital scheme, which could help in recruiting new members and further raise their profile.

The scheme is unique in that it relies on the club’s members and supporters to donate their “time” through interacting and sharing a bespoke webpage built for them.

This means the more shares, likes, website visits and survey answers that BWCC receives from supporters, the quicker they will reach their sponsorship goal.

FUEL10K is harnessing the power of social media and rallying members, supporters, family and friends to help earn the club points and unlock sponsorship cash.

The campaign will run until Friday September 8.

Ben Wyvis Cycle Club.

Giles Makins, of the BWCC, said: “We’ve partnered with FUEL10K to raise funds to pay for the training volunteers so that they can support coaching in the club, to pay for external coaches to provide support in specific skills and to pay for track time at The Sir Chris Hoy Velodrome.

“Our aim has always been to encourage participation in cycle sport for fitness, to race, to explore or to simply have fun. We have members that participate in Road riding, MTB, Cyclocross, Track riding and bike packing, all of whom are keen to share their skills and experience with other club members.

“We organise regular training sessions: Monday night is Social Road Ride, Tuesday a Core Training Session, Wednesday night a Social MTB Ride and Sunday morning a Social Road Ride. We also run bi-monthly kids rides during the summer as well as numerous ad hoc rides organised by members through Facebook.

“We have a history of racing excellence having been Scottish Cross-Country Club Champions for two consecutive years. We have also produced a number of top racers including Scottish and British Champions in Cross Country, Cyclocross Road Racing and Paracycling. For a small club we punch way above our weight.

“The platform on which all of this success and participation has been based is a commitment by the club to provide access for our volunteers to have the appropriate training and to engage specialist training to supplement these resources.”

The FUEL10K range includes breakfast drinks, porridge pots, quark pouches and other snacks, rich in protein and fibre. – making those early morning starts a little bit easier. The products are stocked at: Tesco, Sainsbury’s, ASDA, Morrisons, Ocado, Waitrose and The Co-operative as well as online from

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