Inov-8 partners with Obstacle Course Racing World Champs
The Obstacle Course Racing World Championships are returning to the UK – and Inov-8 will once again be the official footwear brand.
The 2019 OCRWC will be held just outside London on October 10- to 13 and will see more than 5,000 of the world’s best obstacle course racers battle it out over muddy terrain and the sport’s finest obstacles.
In addition to the 3k, 15k, team and charity competitions, the 2019 event will also debut a 100m Sprint Championships.
Sports brand inov-8 has been synonymous with the sport for more than a decade.
Michael Price, of inov-8, said. “We are proud to once again be the official footwear brand of the OCR World Championships here on home soil in the UK.” 2018 was a fantastic experience for us, and we can’t wait to return this year,” said
First staged in 2014, last year saw the OCR world championships held outside of North America for the first time with racers from 65 countries taking part.
Such was the success of the 2018 championships staged in Brentwood, Essex, that it will return there for 2019.
Sandra Sawyer, Partnerships Director for Adventurey, the creator of the event, said: “Conquering the technical obstacles at the OCRWC takes more than mental and physical strength. It also requires multifunctional footwear that can easily grip and glide over wet, muddy and slippery surfaces while keeping feet protected and secure.
“It’s a true testament to inov-8’s revolutionary and superior lightweight, breathable and gripping footwear that we are teaming up with this industry icon again for the 2019 championships.”
A bit about inov-8
Founded in 2003 and based in the UK’s Lake District fells and mountains, inov-8 has been delivering the best grip in extreme sporting conditions for 15 years, working closely with athletes who push their limits in running, CrossFit and obstacle course racing.
In 2018, the brand became the first in the world to use graphene – the planet’s strongest material – in sports footwear, making their rubber outsoles 50% harder wearing, 50% more elastic and 50% stronger.