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Inov-8 win four top innovation awards

Written by Fiona

January 29 2015

Running footwear and clothing brand Inov-8 have been named the winners of four 2015/2016 ISPO awards. These awards are highly prized. They are handed out by ISPO, the world’s leading international sports business trade show, which takes place in Munich, Germany, annually.

 

The ISPO honours go to Inov-8’s new Race Ultra 10 vest pack, which has been named a gold winner in the performance accessories category.

Inov-8’s Terraclaw 250 running shoe and Race Elite Merino LSZ, both of which are new for autumn/winter this year, as well as the Race Ultra Shell, were also named 2015/2016 ISPO award winner in the performance footwear, base-layer and outer-layer categories respectively.

These wins bring the total ISPO awards won by Inov-8 over two years to seven.

Inov-8 CEO Gordon Baird said is understandably delighted with the awards. He says: “ISPO awards are highly prestigious and fiercely sought-after so to win seven in the last two years is a truly outstanding achievement.

“At this year’s ISPO, we are among a handful of highly innovative brands to win four awards. That is a deserved reward for the hard-work of our talented design team, who continue to deliver innovative products into a competitive running market.”

The awards will be officially presented at the three-day ISPO trade show, which starts in Munich, Germany, on Thursday February 5.

Race Ultra 10[1]Inov-8 Race Ultra vest

The Race Ultra 10, which is available to buy from around now, is an evolution of the Race Ultra Vest. It meets the ultra distance runner’s every need, delivering greater storage (10 litres), more hydration options and the ultimate in fast, on-the-move access for race days.

Inov-8 founder Wayne Edy says: “Having set the bar high with the Race Ultra Vest, our design team listened carefully to feedback from runners and went back to the drawing board with the determination to deliver an even better product.

“Running distances of 100 miles or more, ultra athletes told us they needed more storage to carry a greater amount of mandatory race kit, fluid and food – and that they wanted to access it all on-the-move.

“To improve storage capacity and accessibility on-the-move we designed a vest pack with two large stretch mesh pockets that sit on the side of the body. This means more items than ever before can be securely carried closer to the front of the body and within easy reach. We also included soft-flasks with 12-inch extended tubes to aid drinking on-the-move.

“In total there are 10 pockets, including a separate compartment that can hold a reservoir/bladder, for when an athlete wants to carry more fluid.

“The popularity of ultra running across the world is booming, with races like the Ultra-Trail du Mont-Blanc (UTMB) providing the ultimate test. The Race Ultra 10 has been designed for such races, molding to the athlete’s body to deliver the perfect fit, supreme comfort and zero bounce.”

Also available to buy from January/February is the Race Ultra 5 – a five-litre version of the Race Ultra 10. Both come in two sizes (small/medium and medium/large) with two adjustable straps at the front, ensuring an individual fit for any body shape or size.

See a video about the inov-8 Ultra Vest

Inov-8 Race Ultra Shell

The Race Ultra Shell is the ultimate race-day waterproof jacket. Very lightweight (125g), breathable and stretchy, it meets the strictest mandatory race-day kit requirements, meaning ultra and mountain runners can race lighter and faster.

Screen Shot 2015-01-29 at 12.30.30

Not only will it keep an athlete dry and protected but its transparent fabric means race numbers pinned underneath remain visible at all times. This ends the frustration for racers who usually have to move the race number form layer to layer or have to stop to lift up their normal jacket during the race to show race officials their number.

See a video about the Inov-8 Race Ultra shell

Inov-8’s two other ISPO 2015/2016 award-winning products, the Terraclaw 250 and Race Elite Merino LSZ, are both new for autumn/winter this year.

For more information Inov-8

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