Blog workshops

An introduction to blogging for businesses

Most companies know that blogging is an important part of their business. But do you know how to get started – and how to find the motivation and skills to write good quality posts?

Blogs integrated into a company website serve a number of purposes, including:

  • Improving your search rankings.
  • Reaching out to new customers.
  • Growing brand awareness.
  • Improving customer trust.
  • Becoming an industry authority.
  • Standing out from the competition.
  • Offering news, advice and inspiration.

As a blogger and journalist, I have more than a decade of experience of building my own award-winning blog and also ghost blogging for other brands and companies.

I teach two to three-hour workshops that reveal the “whys” and “hows” of blogging. I will share my expert tips so you can transform your good ideas into great content, covering everything from blog post structure to “blogging discipline”.

The workshop includes a mix of theory, practical advice and take-away tips.

How to blog workshop: At a glance:

How long? 2 to 3 hours.

Who for? Business owners, entrepreneurs, start-ups, marketing staff.

What’s included: Leave with the knowledge you need to run a successful blog, with tips on content strategy. Workshop slides will be supplied to all attendees. Follow-up one-to-one support is also available.

Where?: I can come to your workplace, arrange a venue or work virtually.

Good to know: The workshop can also be delivered as a full day workshop for fewer people (7 hours including breaks) with increased one-to-one practical focus.

If you are interested please get in touch at for more information and prices. I can deliver the workshop to up to 12 people.