An introduction to blogging for businesses
Most companies know that blogging is an important part of their business. But do you know how to get started – and how to find the motivation and skills to write good quality posts?
Blogs integrated into a company website serve a number of purposes, including:
- Improving your search rankings.
- Reaching out to new customers.
- Growing brand awareness.
- Improving customer trust.
- Becoming an industry authority.
- Standing out from the competition.
- Offering news, advice and inspiration.
As a blogger and journalist, I have more than a decade of experience of building my own award-winning blog and also ghost blogging for other brands and companies.
I teach two to three-hour workshops that reveal the “whys” and “hows” of blogging. I will share my expert tips so you can transform your good ideas into great content, covering everything from blog post structure to “blogging discipline”.
The workshop includes a mix of theory, practical advice and take-away tips.
How to blog workshop: At a glance:
How long? 2 to 3 hours.
Who for? Business owners, entrepreneurs, start-ups, marketing staff.
What’s included: Leave with the knowledge you need to run a successful blog, with tips on content strategy. Workshop slides will be supplied to all attendees. Follow-up one-to-one support is also available.
Where?: I can come to your workplace, arrange a venue or work virtually.
Good to know: The workshop can also be delivered as a full day workshop for fewer people (7 hours including breaks) with increased one-to-one practical focus.
If you are interested please get in touch at [email protected] for more information and prices. I can deliver the workshop to up to 12 people.