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On-line Scottish cycling mag launch

Written by Fiona August 29 2012

I’m loving the aim of a new on-line cycling magazine that has just launched in Scotland. “We want to get Scotland cycling,” say the husband and wife editors.

Unchained Mag is a Scottish social enterprise, which hopes to provide readers with family friendly content covering all disciplines of cycling. They will be promoting and supporting companies and organisations that are driving social change within the cycling industry.

The Glasgow-based Unchained couple, Michelle and Fraser Jeffcott, both 29, first developed their idea for the cycling magazine when they secured a place within Scotland’s first free business accelerator, Entrepreneurial Spark, in January 2012.

Unchained mag was born from a passion for cycling and having two young children themselves. So Michelle and Fraser understand how difficult it can be to please everyone in the family when it comes to cycling.

Unchained also aims to help Scotland’s continual fight with obesity in children by promoting cycling to families.

Michelle, who is a keen mountain biker, says: “We want to inspire women, as much as men, and educate and inspire families to get out cycling. Scotland is renowned for its mountain biking and cycling. But not enough people take advantage of what’s on offer. Cycling is a fantastic way to experience the outdoors, spend time as a family and get fit.”

Fraser is also an experienced mountain biker and has competed in a number of races, most recently the Mega Avalanche in Alpe d’Huez.

Commenting on the magazine’s social enterprise status, Michelle adds: “We want to promote community’s cycling initiatives. We understand the importance of looking after the environment. Cycling can help to reduce congestion– and can play a big part in the fight against climate change. We want to get Scotland cycling!”

Unchained recently supported:  Stuart Potter is raising funds via cycling for MIND charity Lisa Shepard is promoting awareness of traumatic brain injury following her brother’s accident during a 4x race in 2010

Take a look at Unchained mag


This first issue features interviews with adventurer and cycling world record breaker Mark Beaumont on what inspired him to get into cycling (oh yeh, I wrote that one!) and Commonwealth bronze medallist James McCallum, known for his participation in the Champions for Schools project.

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