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Helly Hansen’s #WeLoveRain competition

Written by Fiona

September 24 2015

Outdoor clothing brand Helly Hansen has launched an Instagram competition that celebrates rainy outdoor activities. How poignant for us outdoors fans in Scotland!

The #WeLoveRain campaign to encourage people to go outdoors in winter includes  a photo competition, hosted on Instagram, that runs until October 12, 2015.

As a Norweigen company, rain is a part of everyday life at Helly Hansen and Scandinavians embrace the weather. Just like in  Scotland!

Each week of the competition, Helly Hansen will introduce a new rain challenge on Instagram. To participate, users should hashtag their images with #HellyHansen and #WeLoveRain to be in with the chance to win a premium rain jacket.

See a couple of images entered in the competition:

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Helly Hansen reckon: There’s no such thing as bad weather, just bad clothing.

You can view participants’ adventures at #WeLoveRain. Also see Helly Hansen.

Written by Fiona September 24 2015 Please support this website Buy me a glass of wine

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