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HOKA ONE ONE win top industry award

Written by Fiona

March 22 2016

HOKA ONE ONE  has won the footwear category at the OIA UK Outdoor Industry Awards. The
HOKA ONE ONE Tor Ultra Hi WP hiking boot took the top prize at the  inaugural UK Outdoor Industry Awards.

The awards is a joint undertaking of the Outdoor Industries Association (OIA), Outdoor Trade Show (OTS) and The Telegraph Outdoor Adventure & Travel Show.

The Tor Ultra Hi WP made the final footwear shortlist of three products after appraisal by a panel of industry experts, comprising both retailers and journalists. It was then declared the winner in the footwear category following a round of public voting.

hoka one one

Tony Leonard, HOKA ONE ONE Territory Manager for the north of the UK, collected the award. He says: “The awards ceremony was fantastic. It was great to see the reaction from the industry and the brilliant reception that the Tor Ultra Hi WP received. It’s clearly captured the imagination of the press, retailers and most importantly the general public who voted for it.

“Everyone who picked it up and tried it out had a similar reaction. The boot offers so much shoe for the low weight and is genuinely something different.”

This accolade is the latest in a series of awards for the boot including Footwear Product of the Year 2015 from The Great Outdoors magazine, 2015 Gear Award from review website and Editor’s Choice from Outdoor Enthusiast magazine.

The Tor Ultra Hi WP is available from HOKA ONE ONE, as well as selected retailers. I hope to review it soon.

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